These particular projects showcase a variety of different ‘creative spaces’ in London that we have helped to bring to the market. We create a unique brand identity for each development tailored to suit the building type, location and potential tenants. We then produce the relevant brochures, i-brochures, emailers and advertising.
For the New Loom House in Whitechapel we focused heavily on the location and where you could get to from the building within a short walk, encouraging people to ‘amble to Aldgate’ or ‘step out in Shoreditch’. When marketing a building we feel it’s not just about the bricks and mortar but the sights and sounds of the local area that also make up an important part of the offer.
Hempstead Valley shopping centre was one of the first out-of-town shopping centres in Kent and is home to the largest Sainsbury’s in the county. The logo was in need of an update so Zest were asked to rebrand the centre and create a comprehensive set of brand guidelines along with seasonal...View Showcase
Lumina is an imposing glass office building, consisting of 12 upper floors, situated in the heart of Birmingham’s central business district. In the very early stages of the project we were tasked with naming the building and we came up with the name Lumina (which means...View Showcase