Glan Llyn (which translated means ‘the bank of a lake’) is a new, mixed-use community in development in South Wales. Zest were involved from the very early stages of the project having been selected to create the all-encompassing master brand and underlying sub-brands for the scheme. The butterfly taking flight icon which forms the basis of the brand reinforces the accompanying ‘Newport. New Beginnings’ strapline.
We worked carefully within the St. Modwen brand guidelines to roll out the sub-brands and colour code the different sectors including retail, new homes, business, public services, environment and leisure. These colours work alongside specially chosen ‘people-led’ photography to build up a strong look and feel which helps to capture the vibrancy and excitement of Glan Llyn. For the most part the marketing material had to be bilingual (English and Welsh) so the signage in particular had to be very carefully considered throughout the design process.
St. Andrew’s Park is a new community located on the site of the former RAF Uxbridge in the London Borough of Hillingdon. The exciting new development will include up to 1,340 new homes, a new primary school, a public park, offices, shops, restaurants, and a theatre along with other leisure...View Showcase
In addition to the work Zest had recently completed for BBC Televison Centre, we were asked to create a brand and strategy for The Media Village, a portfolio of iconic media buildings in the White City area that were to be marketed as a major mixed use development opportunity. To begin with...View Showcase