Lumina is an imposing glass office building, consisting of 12 upper floors, situated in the heart of Birmingham’s central business district. In the very early stages of the project we were tasked with naming the building and we came up with the name Lumina (which means ‘light’). We then created an eye-catching logo depicting a graphic representation of the building and helping to ensure it’s landmark status.
The ‘light’ concept runs throughout the brochure beginning with the abstract ‘LED’ inspired cover which was printed on specially selected pearlescent paper stock. This theme continues inside with headlines such as ‘a new shining light for business’ and ‘bright lights, big city’.
To accompany the brochure we designed and built an extensive website giving the development a high profile online presence.
Panoramic Wealth Management is a new Independent Financial Advice offering based in Kent and the brainchild of Gary Jeffries, a experienced qualified IFA with circa £60-70m in funds under management. Zest were tasked with the initial branding and positioning of Panoramic and we were keen...View Showcase
Hempstead Valley shopping centre was one of the first out-of-town shopping centres in Kent and is home to the largest Sainsbury’s in the county. The logo was in need of an update so Zest were asked to rebrand the centre and create a comprehensive set of brand guidelines along with seasonal...View Showcase