Zest Design & Markeing

The Harvey Centre, Harlow

The Harvey Centre is a popular shopping destination in the heart of Harlow Town. Zest were approached to take a fresh look at the marketing for the centre with the overall aim of generating excitement and increasing footfall. We built on the existing Harvey Centre brand to create a new and dynamic look and feel based around the ‘Oh How Very Exciting!’ strapline. We also introduced a kids club mascot called ‘Harvey the Hippo’ who has proven to be very popular.

In 2017 Zest designed and installed hoarding and internal signage to promote ‘The Terrace’ a collection of new restaurants and fast food outlets along with a new Cineworld Cinema on the upper floor of the Harvey Centre.

Featured Work