The Harvey Centre is a popular shopping destination in the heart of Harlow Town. Zest were approached to take a fresh look at the marketing for the centre with the overall aim of generating excitement and increasing footfall. We built on the existing Harvey Centre brand to create a new and dynamic look and feel based around the ‘Oh How Very Exciting!’ strapline. We also introduced a kids club mascot called ‘Harvey the Hippo’ who has proven to be very popular.
In 2017 Zest designed and installed hoarding and internal signage to promote ‘The Terrace’ a collection of new restaurants and fast food outlets along with a new Cineworld Cinema on the upper floor of the Harvey Centre.
These particular projects showcase a variety of different ‘creative spaces’ in London that we have helped to bring to the market. We create a unique brand identity for each development tailored to suit the building type, location and potential tenants. We then produce the...
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In addition to the work Zest had recently completed for BBC Televison Centre, we were asked to create a brand and strategy for The Media Village, a portfolio of iconic media buildings in the White City area that were to be marketed as a major mixed use development opportunity. To begin with...
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