The Harvey Centre is a popular shopping destination in the heart of Harlow Town. Zest were approached to take a fresh look at the marketing for the centre with the overall aim of generating excitement and increasing footfall. We built on the existing Harvey Centre brand to create a new and dynamic look and feel based around the ‘Oh How Very Exciting!’ strapline. We also introduced a kids club mascot called ‘Harvey the Hippo’ who has proven to be very popular.
In 2017 Zest designed and installed hoarding and internal signage to promote ‘The Terrace’ a collection of new restaurants and fast food outlets along with a new Cineworld Cinema on the upper floor of the Harvey Centre.
These particular projects showcase a variety of different ‘creative spaces’ in London that we have helped to bring to the market. We create a unique brand identity for each development tailored to suit the building type, location and potential tenants. We then produce the...View Showcase
In addition to the work Zest had recently completed for BBC Televison Centre, we were asked to create a brand and strategy for The Media Village, a portfolio of iconic media buildings in the White City area that were to be marketed as a major mixed use development opportunity. To begin with...View Showcase