Zest Design & Markeing

Victoria Place, London

Situated on the first floor of one of London’s busiest railway stations, Victoria Place is an exciting retail and restaurant destination. The centre has recently undergone extensive refurbishment and Zest were involved with the relaunch and ongoing marketing. Inspired by the name and location of the centre (the official address being 115 Buckingham Palace Road) we proposed a royal garden party theme for the launch, using classic London imagery such as Beefeaters, corgi’s, Big Ben and a routemaster bus alongside bold and simple retail icons. We wanted to create a visual language throughout the promotional material that both tourists and commuters would recognise and relate to.

Featured Work