1887 The Pantiles is a new development of 1, 2 and 3 bedroom luxury apartments in the heart of Royal Tunbridge Wells. Throughout history, the area has been known by numerous names including The Parade or Royal Parade. The Pantiles name was formally reinstated in 1887 and remains to this day. As the client wanted both a number and The Panties included in the new name, it was the logical choice to go with 1887. This enabled us to develop our key taglines around a simple statement: An Iconic Address. Reborn.
Zest worked very closely with Dandara to name and brand the development, devising an initial plan to launch the scheme. This included local and location photography, with models to set the scene and reinforce the luxury brand. A range of marketing materials were produced including an introductory website, hoardings, an eye-catching local and national advertising campaign and giveaways.