Grand Arcade comprises of 450,000 sq ft of retail/restaurants space and is the premium retail destination in the heart of Cambridge. Based in one of the most exciting and historic cities in the UK and with annual footfall figures over 14.6 million, the shopping centre aims to meet the lifestyle choices of their customers.
Zest were challenged to create a new interactive leasing brochure which aimed at promoting this unique opportunity for retailers. Through some inspirational new photography Zest were able to focus on capturing Cambridge’s lifestyle and rich history. The chosen stylised font gave the brochure a boutique feel, combined with punchy figures and infographics showing off what the Grand Arcade had to offer for potential tenants.