The Blockhouse, Brighton

The Blockhouse – a new development in Brighton consisting of 1, 2 and 3 bedroom apartments and 3-bedroom townhouses to rent.

Our task was to create a brand narrative for The Blockhouse that took account of the city location and played into market needs.This meant articulating a strong and clear brand offering that would feed through all launch messaging and materials. Post-launch, we ran a highly successful PPC campaign and within seven months The Blockhouse was fully let.

Work: visual and verbal identity, website development and copy, PPC, print advertising

Client: PGIM