The Charter, Gravesend

For The Charter in Gravesend, a build-to-rent development in Kent offering studio, 1, 2 and 3-bedroom apartments, we delivered a complete property branding and marketing campaign designed to support launch and leasing activity as part of the wider regeneration of the Gravesend riverside area.

Our role focused on evolving the brand identity with the creation of a bold, vibrant and eye-catching supporting brand system, an extensive marketing tool kit  and a dynamic positioning strategy that reflected both the development’s contemporary rental offer and its importance within the town’s evolving residential landscape. As a real estate branding and marketing agency, we developed the visual and verbal identity, designed and built the website, and created conversion-focused copy and campaign materials that communicated The Charter’s lifestyle-led proposition to modern renters and London commuters alike.

Alongside the brand and website rollout, we delivered PPC advertising, social media marketing and video content designed to build awareness, drive enquiries and support leasing performance across multiple channels. The integrated campaign helped establish The Charter within the competitive build-to-rent market while increasing visibility for a key regeneration development in Gravesend.

Work: branding, visual and verbal identity, website, copywriting, PPC campaign management, social media marketing, video content, launch marketing, print advertising