Lumina is an imposing glass office building, consisting of 12 upper floors, situated in the heart of Birmingham’s central business district. In the very early stages of the project we were tasked with naming the building and we came up with the name Lumina (which means ‘light’). We then created an eye-catching logo depicting a graphic representation of the building and helping to ensure it’s landmark status.
The ‘light’ concept runs throughout the brochure beginning with the abstract ‘LED’ inspired cover which was printed on specially selected pearlescent paper stock. This theme continues inside with headlines such as ‘a new shining light for business’ and ‘bright lights, big city’.
To accompany the brochure we designed and built an extensive website giving the development a high profile online presence.
In addition to the work Zest had recently completed for BBC Televison Centre, we were asked to create a brand and strategy for The Media Village, a portfolio of iconic media buildings in the White City area that were to be marketed as a major mixed use development opportunity. To begin with...View Showcase
Panoramic Wealth Management is a new Independent Financial Advice offering based in Kent and the brainchild of Gary Jeffries, a experienced qualified IFA with circa £60-70m in funds under management. Zest were tasked with the initial branding and positioning of Panoramic and we were keen...View Showcase