Zest Design & Markeing

Lumina, Birmingham

Lumina is an imposing glass office building, consisting of 12 upper floors, situated in the heart of Birmingham’s central business district. In the very early stages of the project we were tasked with naming the building and we came up with the name Lumina (which means ‘light’). We then created an eye-catching logo depicting a graphic representation of the building and helping to ensure it’s landmark status.

The ‘light’ concept runs throughout the brochure beginning with the abstract ‘LED’ inspired cover which was printed on specially selected pearlescent paper stock. This theme continues inside with headlines such as ‘a new shining light for business’ and ‘bright lights, big city’.

To accompany the brochure we designed and built an extensive website giving the development a high profile online presence.

Featured Work